STRENGTHS
Overall Strengths
Principals/Key Executives are personally involved in Client Servicing/Project Management & Operations with total combined research experience of 8 decades
We are a Full Service Research Organization with consultations on Business Issues, Research Design & Technology and Strategic Directions
Qualitative research is an industry-acknowledged forte … both for Focus Group Discussions and
In-Depth Individual Interviews
Quantitative research has tight quality controls and rigid field training with high Supervisor to Interviewer ratio
Quantitative research has tight quality controls and rigid field training with high Supervisor to Interviewer ratio
Quality of project execution is ensured via rigid briefing, mock-interviews, and project clearing by the Field Manager
Integrity of data collected is ensured via the Team System and 100% area presence of field supervisor for close-monitoring of interviewers
High flexibility/capability in managing & mounting projects Nationwide
Quick turnaround
of results
Quantitative research has tight quality controls via high Supervisor to Interviewer ratio and rigid field training
The field team is exclusively dedicated to the client’s project leading to total immersion on the project requirements
